SP - SBCA _Logo - SBCA
Transform your clients’ lives, your coaching
practice, your business, and yourself.

I’ve taken everything I’ve learned from thousands of hours coaching humans with self-doubt and continually investing in my own learning, and funnelled it into this programme.

I know from experience that standing out in this overcrowded market starts with exceptional coaching - because nothing makes you more magnetic to your next client than a track record of great results.

The Self-belief Coaching Academy isn’t your average training programme - it’s your direct path to coaching mastery.

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Frequently Asked Questions

Kind Words from Past Participants

This is one of the best investments you can make for your coaching mastery and practice.

Sas is the most natural, compassionate and inspiring teacher and the material literally blew my mind in its depth and just how much is covered in the course.

Deepening my understanding and relationship with my own self-doubt has been amazing too.

Marie Kenny, Creative Coach

My coaching game has stepped up dramatically. Not only are my clients benefiting enormously, but the work has also deeply affected me and helped me to have some very profound personal breakthroughs.

I’ve been coaching on and off for almost twenty years (full-time for the last six), and I had felt this creeping desire and frustration that I hadn’t taken a deeper level of training. SBCA provided the academic challenge that I was looking for and fulfilled all of its promises.

Scott Robson, Entrepreneur & Branding Coach

When I first looked at this programme, I instantly felt it was THE ONE and I wouldn’t hesitate to recommend it.

SBCA is comprehensive, brilliantly balanced between theory and practical application, and is already enriching my established practice no end.

The practice pod has been of huge value, and the weekly calls have also been a highlight in my week. Sas leaves me feeling utterly secure, as she attracts people with real integrity.

Keri Jarvis, Audacity Coach

The pace, the structure, the triple-loop learning approach, it all felt so flowing and organic with space for reflection and growth. I’ve loved it!

I will keep looping through the learning long after the course itself is finished and I continue coaching with everything we’ve learned.

Digging into the learning with Sas and a group of passionate coaches has been so nourishing and affirming. I’ve found the pathway to growth and mastery and lifelong learning.

Our coaching pod has been beautiful. I so loved sitting with these awesome women, picking over stuff, sharing our thoughts and figuring it all out together: just so good.

I knew the learning would be unrivalled and was anticipating that, but I hadn’t anticipated the joy of being part of such a collective. What a balm for a self-employed person!

Lisa Mabberley, Mother Nurture Mother Wild

This is a framework that is useful no matter what your niche is and no matter where you are in your coaching practice – it’s a true masterclass.

Self-doubt comes up a lot in the work I do with folks on Body Trust and I wanted to grow my skills.

I have loved geeking out on the foundational research but I have most enjoyed having practical tools to use and practice in my practice pod – the relationships I have formed there have been really wonderful.

This is a really special invitation into Sas’ body of work that is heartfelt, trauma-informed, and evidenced-based – such a magical combination.

Nicola Haggett, Body Trust Coach

SBCA has helped me fall back in love with coaching again – I’m just enjoying this work so much – and helped me feel more assured in my purpose of helping creatives express themselves.

A particular highlight has been all the lightbulbs that have gone off for me – both in terms of what I can do for my clients now, and my understanding of myself and my own self-doubt.

Clare Lucy, Creativity Coach & Mentor

This programme gives wings to everything you already know about coaching! Every week there has been a highlight that has thickened my understanding and compassion for my self-doubt. No more poking around hoping to see what works. Learning through our coaching practice pod has been genius! You can trust that SBCA makes all your existing tools work better and from a deeper foundation.

Liz Kiefer, Relationship + Empowerment Coach

SBCA has been transformational for my coaching but also for me personally.

The way the programme has enabled me to rethink my own experience of self-doubt and self-belief has been truly life-changing. I’ve really enjoyed the weekly calls and it's been brilliant exploring the materials, forming new relationships and exploring my coaching within the practice pod. I really believe it’s at the root of all the things – I feel like it’s an absolutely crucial thing to explore and unpick as part of a client’s coaching journey.

Eleanor Kirkham, Reclaiming Motherhood Coach

SBCA has challenged and stretched me in deeply wonderful (and at times uncomfortable) ways. I’ve flirted with the idea of training as a coach for so long – I even had a call with a training site in London which sounded so dull! Then the next week I learned about SBCA, magical timing gave me enough time to sort out finances to make it work. The programme has been developmental rather than just taking on skills and information and the highlight has been my practice pod, and the wider community – I can’t understand how I was living in the world without these incredible women!

Julia Goodall, Family Psychologist and Coach

I think this course attracts a different breed of coaches – though we work in different areas, it felt like there was a shared sense of thoughtfulness and a desire to support our clients deeply. It felt like there was a sense of ‘kindred spirits’ with several people in the group. If you’re a practising coach seeking a programme to connect you with a diverse host (what’s our collective noun?!) of fellow coaches, to give you creative tools and models that can open up new ways of working with your clients and you are also willing and hungry to do the work on yourself to explore how self-doubt is showing up for you, then this is THE course for you.

Emma Ashru-Jones, Integral Development Coach

This course offers an intelligent, thoughtful, and rigorous coaching model and tools, infused with a spirit of play, experimentation, and faith in humans. It will uplift your spirits while it also activates and strengthens your coaching muscles and practices. SBCA is extraordinarily well designed – from the orientation week, through to the materials and then, it answers the question of providing support during the “make it your own” phase of the programme once the core learning pieces are covered. This programme reflects Sas – it’s wise, passionate, humane in scope and realistically reassuring – and the best coach-the-coach programme I’ve had the pleasure of taking (and I’ve taken a LOT!… lol)

Marion Langford, Leadership Coach

I wanted to learn from Sas because I trusted the SBCA programme would be intellectually and ethically sound, trauma-informed, respectful, safe, exciting and challenging (I was right). The brilliant tools, the opportunity to expand my understanding and resources, learning from and watching you coach and teach, being surrounded by brilliant humans – DO IT!

Dr Suzy Darke, Visibility Coach & Mentor

Inside this programme, there is room for all of you.

The fundamentally unique, utterly one-offness of you is deeply valued here. Your needs, goals, values, personal history and perspectives will add to the learning experience of every one of us.

Please be assured there is a seat at this table and all of you is welcome – including your age, nationality, gender identity, religious traditions, physical ability, sexual orientation, marital status, political affiliation, body size, neurodiversity, visible and invisible disability, race identity and your choice of pronouns. 

We are continually learning about the relationship between the systems of oppression we are all swimming in and our own personal experiences of self-doubt. 

We actively seek to create spaces, both in-person and online, that are inclusive and brave, and you can rely on our founder, trainers and support team to hold this group with collective boundaries and individual accountability.

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Every coach needs SBCA. It is hands-down the best programme I've ever invested in.

This program is so beautifully and effectively crafted. I felt equipped to start working with my clients right away using the tools I was learning (that same week, even!) and the results were undeniable. I also can't deny the impact it's had on my own relationship with self-belief.

Kate Jaeger-Thomas, Business Coach + Strategist


Want to chat?

I'm so happy to help you decide if SBCA is right for you and your clients.

Please know my Zoom door is wide open to you. We can meet to talk more about your practice and where SBCA might fit in.