Self-belief School
Heal the root causes of your self-doubt
heal the root causes


Millions of us are spending our days second-guessing our abilities, worrying about how we look, and not quite trusting our own judgement.
- 75% of women regularly experience self-doubt in the workplace.
- Nine in 10 women opt out of important life activities because they don’t like the way they look.
- 60% of women have put off starting their own businesses due to self-doubt.
- British women have the second lowest self-esteem in the world.
Outdated research that reduces self-doubt to a sabotaging inner-critic, the oversimplification of confidence, and the rise of positive thinking as a cure for all of life's uncertainty, has left intelligent women attempting to use magical thinking to solve a very human challenge.
When it comes to healing the roots of self-doubt, we have too many systemic causes and not enough evidence-based solutions.
I am devoted to changing this.
Self-belief School is a gentler approach to self-improvement - it's a breath of fresh air, so different to mindset work that is often referred to.
I am enormously grateful for SBS. At nearly 63, I have tried so many ways to learn to cherish myself, and the Gordian knot of my own limiting choices is finally being undone. I am stunned by the changes I have made and the understandings I have had. I am more at ease in my own self and more hopeful about my future.
It's amazing! New ways of looking at self-doubt that goes way beyond the typical inner critic ideas. We're looking at *why* we have these less-than-helpful beliefs, and even if this brings up uncomfortable feelings, there is plenty of warm and kind support. It's not something to "get through" I love that I can immerse myself in this work.
I was a hot mess, so if I can journey to their Healthy Adult Self, anyone can!

Working with Sas is like a having a wise sage, a best friend and a skilled therapist on speed dial.
After Sas supported us to implement a stronger coaching culture, we are individually and collectively, better able to function as coaches within our organisation.
SBCA is the best investment you can make for your coaching mastery and practice.

Courage & Spice
THE PODCAST FOR HUMANS WITH SELF-DOUBT
Courage + Spice is the podcast for humans with self-doubt, hosted by me, Sas Petherick. You can expect interviews with delightful humans, evidence-based resources and original proven coaching tools. If Self-doubt is holding you back in your life, relationships, career, creativity or business, Courage + Spice is especially for you.
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