You know what selling feels like when you're winging it:
- When we have no idea where our next client is coming from - it all feels so bloody random.
- When our efforts never feel stable, repeatable, or reliable, we tend to resort to two approaches - either scattergun or hiding. Each is exhausting in its own way.
- Time spent on social media becomes less about sharing and connecting and more about doomscrolling (usually while having 'off-brand' thoughts about coaches who seem to have their shit together).
- When we do find ourselves speaking with a potential client, it's hard to be grounded and present when it feels like so much is riding on this one conversation.
- We know the incredible impact of coaching, so of course we want to enrol clients and create a sustainable business. But we're also careful to avoid being judged: we would never want to offend, annoy or manipulate anyone.
While we're having a lot of feelings about selling, how do you imagine our prospective clients experience us?
First Five is simple, thoughtful + powerful.
WE HARNESS THE STRATEGIC IMPACT OF THREE ELEMENTS TO ENROL THE CLIENTS YOU DESIGNED YOUR COACHING FOR.
Selling has been made super complicated by the online business world. But at the heart of it, selling is simply inviting people to invest in themselves through our coaching.
In First Five, we do this through three kinds of conversations:
- Social Media allows us to get to know people who are interested in our coaching offers (85% of UK adults are active on social media each month).
- Email allows us to make a deeper connection and build trust (we are 40% more likely to buy from someone who emails us than from social media).
- Sales Calls are where the magic happens. We show up with grounded presence and loving detachment to see if we can help someone (the approach I've developed has a 90%+ enrolment rate - I'm sharing the entire process with you).
Add in a massive dollop of Self-belief, and these elements work beautifully together. The best part is you can do all of this for FREE (you don’t even need a website).
First Five: simple sales for thoughtful coaches
EVERYTHING YOU NEED TO ENROL YOUR
FIRST FIVE CLIENTS (AND YOUR NEXT FIVE!)
Here’s how First Five works:
You'll get lifetime access to a proven approach. Each module comes with a comprehensive video lesson supported by scripts, templates and examples - everything you need to enrol your coaching clients.
mutually supportive elements!
- Every coaching skill you already have will help you enrol clients: empathy, listening, discernment, asking powerful questions, supporting folks to make brave choices - this is exactly what selling involves.
- First Five strips away all the fluff and gives you the essentials. I'll show you how to combine the reach of Social Media, and the intimacy of Email with the impact of Sales Calls that are respectful, and powerful and create the conditions for a great client match.
- Plus: all bonus materials give you a library of complimentary methods that will expand and enhance the First Five approach.
your greatest business asset as a coach
- We'll talk about what Self-belief is (a coherence between your beliefs, emotions and behaviours) and what it isn't (there are no aspirational mantras here).
- You'll be able to begin a practice of taking care of your very human needs, which helps to minimise entanglements with clients, so you can sell (and coach) ‘cleanly’ from your Healthy Adult Self.
- I share a reflection process that will help you to feel resourced as you engage in sales activities. This is how to create a grounded presence and stay lovingly detached - the best energy to sell from!
WHERE YOU ENROL YOUR CLIENTS
- Learn how to show up as a grounded presence for prospective clients so they can make a no-pressure choice about coaching with you.
- I'm sharing my whole approach to sales calls - how I set up the session, the questions I ask (and why) that has led to 90% of folks enrolling with me.
- Plus: my surprising reveal - I don't coach on sales calls. I'll share the reasons why, how this creates trust and safety for your client and what to do instead!
- You'll also know how to evaluate your sales calls - this simple reflection is a huge source of learning (I've evaluated over 300 sales calls to develop my approach).
YOUR NEXT CLIENT IS ON YOUR EMAIL LIST
- I've developed a personalised, low-tech, incredibly effective approach for using email to share your coaching offer (including scripts you can tailor and what to send when).
- This is a cracking resource for coaches who are just starting out, for those who are claiming a new flavour of coaching, or if you want a simple way of taking care of prospective clients you meet out in the world.
- Plus: How to write a sales email that leads to clients booking sales calls (including a template and examples for you to use) AND your most important email (that so many of us overlook).
A CREATIVE PLATFORM WHERE YOU CAN CONNECT TO CLIENTS FOR FREE? WHAT?!
- You only need ONE social account – we’ll choose the one that is best for you and your people.
- Consistency is key (and a big source of overwhelm for so many of us). I’ve got a fun ‘bring-your-sharpies’ session that will help you create a month's worth of content in a morning: you'll have an engaging mix of marketing, sharing, educating and connecting with your audience.
- Social Media is ideal for gently inviting folks to Sales Calls! I’ll show you exactly how to do this.
You can get started today!
FIRST FIVE IS AN IMMEDIATELY ACTIONABLE, SELF-PACED, SHORT COURSE, AVAILABLE TO BUY ANYTIME
Chose how you want to pay and you'll get access to the whole course straight away.
If you experience any technical weirdness, please contact firstname.lastname@example.org.
NB: all prices are inclusive of taxes and VAT, please invest mindfully, as no refunds are offered.
A note on pricing: The total investment is £444. I offer a discount of £44 if you pay in full, but there is no increase in price if you choose a payment plan. These choices are inspired by The Ethical Move.