Policies, Practices + Data Privacy


My coaching is based on a Master’s degree in Coaching & Mentoring from Oxford Brookes University and professional training with the Center for Narrative Coaching & Design and the Coaches Training Institute, as well as certification through Martha Beck Incorporated.

I endeavour to remain theoretically grounded, empirically valid and conceptually coherent – while open to an unfolding wild and playful mystery that surrounds us.

My eclectic approach references Developmental Psychology, Narrative Therapy, Attachment Theory, Somatic practices, Existentialism and Positive Psychology. I use techniques with roots in Transactional Analysis and Gestalt Therapy. I also incorporate mindfulness, therapeutic journalling and meditation practices.

I have been deeply influenced by the teachings of Robert Keegan, David Drake, Eugene Gendlin, and Martha Beck, (PhD’s all) respectively.

I have regular professional Supervision.

I am an affiliate member of the British Psychological Society, as well as a member of the Association for Coaching which has a strong research focus.


There are no guarantees that coaching will lead to true love, multiple orgasms, your dream job or winning the lottery.

Your life is unlikely to suddenly take on the lustre of a tampon ad, where your hair is perfect and you wear white jeans while riding a horse along a beach at sunset, on the daily.

The people who drive you nuts will remain themselves; your body will be with you always, and life will continue its monotonous pace of one damn thing after another.


Having coached with hundreds of clients and, after spending thousands of hours researching the empirical data that underpins this work, I know that coaching can lead to transformative change.

Occasionally this looks like big and obvious shifts. Mostly you have the exact same life, but inside there is this new quiet power and trust in yourself; you show up in the world in a totally different way. Your loved ones often notice.

The process of coaching often feels revelatory and light. Sometimes it’s mucky and shitawful as we face the blergh-filled, uncertain bits together. But I promise that through it all, there will be truth, ease and unconditional encouragement.

My mission is to help you navigate through self-doubt, to help you to cultivate robust and lasting self-acceptance, self-worth, self-trust and self-belief. Because the patriarchy​ ain’t going to crumble on its own.

Sometimes we need to go underneath everything to hear our wisest, truest, most powerful self.

I can show you how to listen.


Your privacy and the data you volunteer, are managed with thought and care.

I endeavour to be compliant with General Data Protection Regulation (GDPR). I am registered with the Information Commissioner’s Office as a Data Controller (registration reference: ZA346674, start date: 21 April 2018).

What follows is an overview of the data I collect for the purposes of running and managing my coaching practice:


When we work together in a 1:1 relationship, I will collect your name, email and contact details for the purposes of our coaching sessions. This data is held within Satori and my private paper files.

I may share aspects of our coaching work during professional supervision. No details are shared that could identify you specifically.

We may also agree that I will record our sessions for your own reflective purposes. These recordings are stored in a secure and encrypted file in Dropbox Pro. I delete these recordings every six months.

When you register for a group programme, workshop or retreat, the data you voluntarily provide may be held by SendOwl, MailChimp, Paypal, Google forms and Thinkific for the purposes of delivering services to you.


When you sign up for my newsletter, I collect your name and email address. If you sign up to be kept informed of availability for my services, I collect your name and email address. This data is held in ConvertKit.

Your name and email address are used to contact you.

I may collect your IP address and information regarding your location and pages accessed. This provides analysis of general website traffic flows, activity and performance. This meta-data is collected and stored in WordPress and Google Analytics and cannot be used to identify you as an individual.


I fully support the ethos of GDPR which is designed to keep the ownership of personal data within the control of individuals.

This means you have rights in relation to your personal data, including the right to request access, request correction and request erasure of your personal data.


You have the right to request a copy of the information I hold about you. If you would like a copy of the personal information I hold, please contact me.

You also have the right to be forgotten, so you can request the data I hold, to be deleted.


You will find an obvious link in every email correspondence I send you. This will allow you to update or remove any email related data, instantly.

If you wish to contact me directly, please email me at hello@saspetherick.com. I will respond to all legitimate requests within 30 days.

If you are not satisfied with my response or believe I am processing your personal data in any way that contravenes the regulations, you can complain directly to the Information Commissioner’s Office (ICO).


Please note that all words and photographs on this website, including the content of any programmes, courses or workshops – including any ebooks, audio or video files – are all copyright to Sas Petherick, unless otherwise stated. All rights are reserved.

This means I retain the intellectual property rights, for everything I create, until the end of time.

By purchasing any programme, course or workshop you agree that all materials are offered for your own personal use. You are not permitted to use any of the content commercially i.e. by using the content to coach, mentor or teach others, or to create a similar offering.

You may share any and all content on this site. Please link back to the original source to ensure I am credited. As my Gran would say: that’s just manners.

If you have any doubts that you may be contravening copyright, please get in touch with me anytime: hello@saspetherick.com


This site has been in existence since 2007. All content is a semi-permanent, point-in-time snapshot and on-line manifestation of what is in my brain.

My thoughts and opinions change from time to time. This is a consequence of living with an open heart and mind, of being an engaged critical thinker.

Comments are monitored and may be deleted if I consider them offensive or disrespectful of other commenters. This also applies to any feedback offered on social media.

However, conflict is inevitable and often a source of growth; I welcome respectful disagreement and encourage healthy debate.

My intention is to lead imperfectly from love, service, wonder and respect.


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