Hello you.

Nice to meet you

Kia ora e hoa

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Purposefully

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I coach with thinking humans

At the core of my work is an unconditional commitment to helping you to create a life you actually like.

Self-belief School is all about helping you become braver, freer and ultimately more at home within yourself. How to make sense of your self-doubt, so you can heal. How to make decisions, know your boundaries, access your intuition, speak to yourself with compassion and feel your feelings. You'll be supported to develop robust and tangible self-belief, self-worth, self-trust and self-acceptance. Sound good?

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I teach thoughtful coaches.

Supporting our clients to understand and heal the root causes of their self-doubt requires specialist approaches, knowledge and tools.

Most coaches and therapists are not trained in the complex and sophisticated ways that self-doubt holds our clients back. And as practitioners, we are left completely unprepared to tend to our own self-doubt.

The Self-belief Coaching Academy is designed to address the root causes of Self-doubt. The tools and approaches are unique to the programme, evidence-based, trauma-informed and ICF accredited.

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I CAN HOOK YOU UP WITH THE BEST DAMN COACHES I KNOW.

We all need someone in our corner advocating for our future self. When that someone is a trained and experienced coach, it's life-changing.

At Self-belief Coach Match you'll find committed, thoughtful practitioners who have specialist knowledge and tools to be able to support you effectively.

No matter where your self-doubt is showing up, no matter how illogical or entrenched it feels: we can help.

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I'm A PRACTISING HUMAN ON SPACESHIP EARTH.

I've been oversharing online since 2007: it’s the longest relationship of my adult life.

Words are like oxygen to me and I am fascinated by stories, ideas and conversations.

Through my Instagram posts, podcasts and newsletters, I share what I am learning about self-doubt and self-belief and the bridge in between.

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Professionally

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Narrative Coaching for Practitioners, Centre for Narrative Coaching, 2016

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MASTER OF ARTS, COACHING & MENTORING (MERIT), OXFORD BROOKES UNIVERSITY, 2015

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CERTIFIED DR. MARTHA BECK COACH, 2013

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COACHES TRAINING INSTITUTE, 2012

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POST-GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION, MASSEY UNIVERSITY, 2007

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BACHELOR OF ARTS, EDUCATIONAL PSYCHOLOGY & WOMEN’S STUDIES, UNIVERSITY OF OTAGO, 1995

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Philosophically

at heart, i'm a developmental coach

Self-doubt is a protective mechanism that tries in complex and sophisticated ways to hold us back from psychological risk. We construct narratives about who we believe we need to be to feel safe - to be accepted, to belong - based on our lived experiences. These stories inevitably become fixed and constraining - we end up feeling stuck between what we want, and the risks our desires present.

Because self-doubt is a 'developmental dilemma' my approach to coaching is very much interested in exploring how you make sense of your 'self'. Coaching is an ideal container to uncover, understand and heal the unconscious protective beliefs that are in charge, and to support you to develop psychological flexibility to create a life that feels fulfilling and meaningful.

Developmental coaching is quite different from solution-focussed or cognitive approaches that focus on behaviour and managing your mindset.

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spirtually, I'm curious, discerning and frequently in awe

Since I read the children's bible to keep my 9-year-old insomnia at bay, I have been fascinated by the mythical, magical, mystical experiences. When I got sober, I became increasingly fascinated by the mystery and the wonder of being awake to all of life.

In seeking a close, personal relationship with source, goddesses, angels, galactic family, and spirit guides, I've worked with shamans and seers, tarot readers and astrologists. I've taken psychedelics and channelled a collective energy that shows up on the page.

I'm fascinated by prophecies about this time and place in the lifespan of humanity that feels deeply important. I don't think any of us are here, now by accident. I don't believe we are alone in the universe. I believe Gaia is very much aware of us.

Some of my favourite humans are agnostic and atheist and love a good ritual, some are recovering from the effect of organised religion, and others are having a love affair with Kali.

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Personally

I am powered by curiosity, kindness and black coffee.

I’m sharing this adventure with Mr P. Ash is my best friend, co-conspirator and favourite human. On paper, we couldn’t be more different, but our conscious, loving, sometimes crazy-making marriage is the thing I am most proud of. I don’t ever want our conversation to be over.

I love our big squishy sofa on a rainy Autumn afternoon. I can’t see a great movie too many times. I’ve travelled to every country in Europe and I still don’t believe in the physics of flight. Home is where my books are.

I believe in the healing power of belly laughs, poetry, bear-hugs, singing loudly while driving alone. And pie.

I’ve come to understand that being alive is an unending meaning-making process of imagination, experimentation and interpretation.

I agree with John Steinbeck: nothing good gets away.

It's never too late to change your story.

Thanks for being here. I can already tell we’re going to get along bloody marvellously.

Arohanui,

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From grieving, burnt out and lost to

finding my way home...

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What people
are saying

Before I worked with Sas, I felt stuck in a rut and going round in circles, knowing I needed to make change, but being very fearful and confused about what, when and how.

Since we’ve worked together I’ve been able to gain clarity about my situation, take steps to make major change and understand myself a lot better. I have become more of a champion for myself. I cannot recommend Sas highly enough.

- FIONA, LONDON

Sas has a way of getting you to really think about what is behind the issue and since working with her I have come to terms with things that had been concerning me for years.  I have accepted myself for who I am and I feel so much more confident in my own instincts now.

- CORINNE PHILLIPS

Without any doubt, working with Sas is the best investment I have ever made in myself. Sas is a total master at sensing where the tightest knots really are and then gently but firmly encouraging you to unpick them.

It’s been like adding the final pieces to a puzzle that I’ve been grappling with for years.

- DR RAE RITCHIE, FREELANCE WRITER & BLOGGER