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Episode 101: Brave Coach Week


How do we as practitioners, work with our own self-doubt?

After three rounds of the Self-Belief Coaching Academy, what I know is that coaches, therapists, counsellors and mentors experience a lot of Very Understandable self-doubt. We are always learning the craft of coaching while building a business – these are both complex tasks and most of us feel like we are constantly on our ‘growth edge’.

And it doesn’t matter how experienced you are – self-doubt will show up when we are taking any kind of psychological risk. If there is a chance of disappointment, judgement and failure – self-doubt will try to hold us back to protect us.

The best coaches I know  – those who have built a successful-on-their-terms practice, who are in demand, who love their work years and years into it – all share a commitment to their own growth and development.

Brave Coaches Week is a framework I’ve developed – especially for coaches – to get you unstuck from self-doubt.  If self-doubt is holding you back, over one week we will go through a process to help you take meaningful action in your practice.

So what’s this episode really about? 

  • What Brave Coach Week is and how you can join us. 
  • Why it matters so much for building a sustainable practice, that we work with our own self-doubt. 
  • How healing our self-doubt as practitioners, is deeply connected to our ability to hold a safe and brave space for our clients.

Why you should listen

Wherever your self-doubt shows up in your business or in your client work, it’s worthy of your attention. It doesn’t mean anything has gone wrong: this is where you get to do the work of your work.

This means we can show up to our business, our clients with loving detachment – it’s how we are able to have the most effective and positive impact.

This is brave and important work.

To explore your self-doubt more, join me for Brave Coach Week!


Brave Coach Week starts Monday 21st March. 

We’ve just opened enrollment for Self-Belief Coaching Academy Spring 2022 class!

You can quote me on that…

“When you start working, everybody is in your studio…the past, your friends, enemies…and above all, your own ideas all are there. But as you continue…they start leaving, one by one, and you are left completely alone. Then, if you’re lucky, even you leave.” -Philip Guston

“Our unconscious expectations – our entanglements – with our clients, are invitations to experience being on our growth edge .” – Sas Petherick

“One of the most important questions you can ask yourself: is this a protective belief or is this a business problem? Because your answer will ensure that you solve the right problem” – Sas Petherick

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